Flirting With The Uninterested: Innovating In A Sold, Not Bought Category by Maria Ferrante-Schepis () [Maria Ferrante-Schepis;G. Michael. Flirting With the Uninterested is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category. Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category. Maria Ferrante-Schepis and G. Michael Maddock. Advantage Media.
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FLIRTING WITH THE UNINTERESTED by Maria Ferrante-Schepis , G. Michael Maddock | Kirkus Reviews
Would love to hear anyone’s ideas so feel free to connect with me on Twitter. Hardcoverpages. Miroslav Krajnak added it Jun 20, Return to Book Page. Do you find it hard to make your case for leading change, while everyone unintereeted is still talking the same way, doing the same things, and getting unimterested same results? If you’re a marketer in the insurance profession, it’s a must read for you then.
I really like the authors framework for innovation and how they focused on customer experience especially around language selection. Goodreads helps you keep track of books you want to read. Finally, Part 5 toys with some ways that cultural icons, such as Mark Zuckerberg, American Express and the Occupy Wall Street movement could take over the insurance industry.
Juan Vazquez is currently reading it Dec 12, Emma marked it as to-read Jun 08, Part 2 explores ways the industry can begin to entice consumers rather than having to hunt new customers down. Jun 23, Tony Canas rated it it was amazing.
Open Preview See a Problem? Media reporter, reviewer, producer, guest booker, blogger. Steve Reck added it Jun 10, The message is good, that the insurance industry needs to think outside the box.
Pam Geer added it Dec 01, Jim added it Oct 05, This uninteersted is not yet featured on Listopia. Please read it and then read it again and again. Thanks for telling us about the problem. Michael Maddock, points out the many flaws that so many know regarding the insurance and financial industry, yet very few are doing anything about. New to the insurance world, but was handed this book as “busy work” my first few weeks when I had downtime.
It will take incredible innovation as this book is suggesting to make a difference in our profession. Matt Ostiguy added it Nov 04, firting To ask other readers questions about Flirting With The Uninterestedplease sign up.
Part 3 explores the use of language, transparency and social dynamics in connecting to potential customers, especially Gen Y customers, while Part 4 lays out a road map for creating and nurturing innovation.
Rather than have outside sources shape the future of the industry, Ferrante-Schepis is encouraging leaders to embrace her “reinvent or be reinvented” message.
Brian Stricker rated it it was amazing Feb 17, The writing was unique, almost too busy with too much voice at times, but a good way to get the message across. Try a valid symbol or a specific company name for relevant results.
The suggestion of an innovation portfolio to diversify the associated risks is a particularly clever idea that will appeal to those counting the costs of creative thinking. Want to Read Currently Reading Read. One example she cites is the Affordable Care Act, or “Obamacare” — regardless of what you thought or how it is being implemented, when government steps in to “fix” a broken industry it is a sign that the consumer has been left out of the equation for way too long, she says.
Be the first to discover new talent! Want to Read saving…. Ashlee Foster marked it as to-read Mar 18, Does anyone else smell shift? Recently Viewed Your list is empty.
Flirting with the Uninterested | Innovating in a “Sold, Not Bought” Category
Maria Ferrante-Schepis is the managing principal of insurance and financial services at Maddock Douglas, Inc. May 27, Sheryl rated it it was amazing. Flirting With The Uninterested: Adam Robinson rated it really liked it Mar 08, Grant marked it as to-read May 18, There was a problem adding your email address.