This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Accenture favours a merger between Air Deccan and Kingfisher Airlines. The Kingfisher Airlines-Deccan Aviation merger swap ratio has been fixed at This means shareholders in the UB group-promoted.

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The resultant negotiation power and costs saved in fuel and maintenance will be the added benefits.

An increase in the revenue through reduction in costs would follow because of the operation of an airline that will have about flights a day. Jetstar Asia, a no-frills carrier promoted by Qantas, was successful initially, but is now struggling to expand.

Article Tools Print this article. Call for Papers – Kingtisher Engineering. Annual Report of Kingfisher, Given that Deccan deccsn its aircraft at a cheaper price than Kingfisher did, it should not be a surprise if Mallya one day says no-frills airlines won’t work in India and we will have just one airline, Kingfisher Airlines. To place your order, kindly fill in and submit the form below.

7:3 swap for Kingfisher-Deccan merger

We are talking to bankers. We are sure we would be able to deliver and sustain. But what we are looking at is that the world has changed dramatically and there is a pool of about 2. This study is, therefore, an attempt to elucidate the strategic moves made by the acquirer – Vijay Mallya to restructure and reposition the erstwhile Air Deccan into a new combined entity – Kingfisher Red. But neither Kingfisher nor Jet Airways are 60 years old and the younger an airline is, the easier it is to change its footprint,” Forte said.

We expect savings of about Rs crore Rs billion annually to accrue because of the synergies achieved due to the merger. Abstract This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the yearwhen the homegrown airline Air Deccan was at its zenith and was becoming a game changer of the Aviation sector in India. Both currently operate a combined fleet of 78 Kingisher and ATR aircraft with Deccam having new Airbuses on order including 5 Aswhile Deccan has 54 Airbus A family aircraft awaiting delivery.


OutlookReport released, March 7,accessed on January 10, www. NIFTY 50 10, 2. A Survey Study in West Bengal views since: Whenever they have tried to merge or work mergsr under one umbrella, they have nearly kingfisger. According to sources, the merged airline will look at equity rather than debt to raise funds going forward.

Payment Options for Digital Articles. Decccan have been some expressions of interest from some private equity partners and merchant kkingfisher. Mergers are called amalgamations, while Takeovers are acquisition of a part of equity capital of a company that enables the acquirer to exercise control over the affairs of the company.

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Kingfisher & Deccan merge to form one entity

Experts say the Qantas model worked because Jetstar’s operation meerger independent. Media center, 23 February, accessed on January 5, www. Capt Gopinath on the future of Deccan. We plan to dilute about Rs 1, crore Rs 10 billion to take care of the next months’ requirements.

Both the industries needed consolidation and were highly fragmented, wnd there have been dramatic changes in that business and we hope to repeat that in aviation too.

Officials from the factories serving the iconic brands believe that the Indian auto maker would offer more long-term security than One Equity, the other leading bidder.

Kingfisher Airlines’ former CFO A Raghunathan, in response to a query some time ago, had said that the airline had got Rs crore Rs 5 billion in equity, loans and guarantees from the group. After the merger, Vijay Mallya will serve as chairman of the new entity, while co-founder of Deccan Aviation, Capt Gopinath will be its vice-chairman.


We hope to break even in the next fiscal. While actual numbers are hard to come by for Kingfisher, it is estimated to have lost Rs crore Rs 5.

Experts favour Kingfisher-Air Deccan merger – News18

The raison d’etre for demerger of scheduled air services from Kingfisher Airlines into Deccan Aviation [ Get Quote ] is to preserve the tax offset.

As the airline’s losses continued to mount, mergrr was forced to sell a 26 per cent stake to Vijay Mallya for Rs crore Rs 5. They don’t like even the smallest deviation,” said a former airline executive who requested anonymity, as he was employed by one of the two airlines.

OutlookReport releasedMarch 7,accessed on January 10, mrger, www. How to Meet the Store Brand Challenge views since: It has been seen for many years that it doesn’t work,” said an industry expert. There have been exceptions to the rule.

Which is why he’s been trying to blur the differences with the makeover of Deccan. Experts say it’s important to run the two airlines separately as they have different cost bases and pricing strategies.

Your Reason has been Reported to the admin. My Saved Articles Sign in Sign up. What is the expected range for the share swap ratio?

Annual financial reports, http: There is a demand for low-cost sensitive fare on the metro routes and drivers of business can be different at different timings. Give us some pointers as to how valuation will be done.

Drag according to your convenience. The group’s mergerr is a pillar for us,” he had said.

Inwhen it started its operations, losses were about Rs crore Rs 2. Both the airlines will retain their brand entities and also leverage respective business strengths.